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Welcome

Hitprobe is a risk focused web analytics and click fraud protection platform. Hitprobe can:

  • Safeguard your ad spend from wasteful clicks, by excluding unwanted traffic from your ad campaigns.
  • Help ecommerce websites to combat fraud by checking that sales are from genuine customers.
  • Check the validity of all your traffic sources and understand the true proportion of quality traffic.

Here's our key features:

  • Analytics: Web analytics with added risk features to quickly identify patterns, trends, and potential threats that might be draining your budget.

  • Session data: Quickly dig into the actual sessions (clicks) behind any analytics view.

  • Click fraud protection: Exclude unwanted traffic through audience exclusion (adding the visitor to an ad network's exclusion audience), or by adding the IP, network (ISP), or the referring domain name to Google's exclusion lists.

  • Connect ad networks: Connect to Google Ads, Meta Ads, and Microsoft Ads to monitor traffic quality, and protect your ad spend from waste.

  • Google Tag Manager ready: The Hitprobe tag is easy to deploy with or without Google Tag Manager (GTM). If you do use GTM, Hitprobe will fire off events that you can easily hook other tags into.

  • Deep datapoints: The most comprehensive datapoints you'll find including IP address, visitor's ISP, ad network click IDs, language, timezone, detected browser type, and more.

  • Fingerprinting: A unique identifier for the web browser being used to access your site, designed to persist even if the visitor tries evasion techniques such as using a VPN or changing to private browsing.

  • Click tracker: A Google certified click tracker that allows every click to be tracked, every time. Put an end to untracked visits.

  • Risk & engagement: Easy to understand risk & engagement levels tell you if any visit is suspicious or invalid (i.e. scrapers, click fraud, bad actors), and how much interaction with the website occurred (i.e. bounced, engaged, or converted).

  • Email notifications & webhooks: Hitprobe can send an email, trigger webhooks, or schedule regular exports to tell you or your systems about any traffic you need to know about.

You can learn more about Hitprobe on the main website. These help docs explain how to use Hitprobe.

New to Hitprobe?​

New to Hitprobe?

The fastest way to start is to follow the guided setup steps when you create a Hitprobe account. We'll walk you through creating a site, adding the tag, and then connecting ad accounts. There's also a free plan, perfect whilst you set things up.

Create your account now

Using these help docs​

Using these docs

Tag setup has all the details you need to implement Hitprobe on your website, and explains how to use the JavaScript events API to interact with the tag.

The channel guides section explain how Hitprobe works alongside the various ad networks and channels that it supports. Some channels need extra setup, covered in these guides.

See the user guide section for help docs on how to use the console and to improve your understanding of how Hitprobe works.

The API reference has examples and detailed descriptions of the methods and status codes for the HTTP (server-side) API.