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Google Ads tracking template

Hitprobe relies on a click tracker set as your account-level tracking template so that it can record details of every click, even if the visitor bounces very quickly before the page loads.

The tracking template can easily be added to your whole account without the need to edit individual ads through Google's account-level tracking template setting.

Automatic setup​

When you connect (or reconnect) Google Ads to your site, we'll check if the tracking template is found. If not, Hitprobe will offer to setup the template automatically for you.

note

You can also check the status of the tracking template at any time by going to Manage site > Ad networks, and then selecting Check tracking on the Google Ads account.

If you already have a tracking template, Hitprobe will not replace it. In this case, you can either choose to delete the old tracking template and retry, or follow the manual setup steps below.

Manual setup using tracking template​

If Hitprobe can't automatically add the template, or if you choose the manual setup option when asked, you'll be shown the tracking template in the console, with the correct site key already in place. You can copy it directly from there.

Here is the tracking template if you still need it:

https://click.hitprobe.com/c/v1?site_key=<your_site_key>&gclid={gclid}&wbraid={wbraid}&hp_source={network}&hp_campaign={campaignid}&hp_group={adgroupid}&hp_content={creative}&hp_term={keyword}&hp_placement={placement}&url={lpurl}

Make sure you replace <your_site_key> with the site key for your site.

When you have your template ready, head to Google Ads, then select Admin > Account settings > Tracking, and save the template in the Tracking template field. Remember to finally Save.

warning

If you also have tracking templates set up at a lower level, such as in campaign or ad group settings, then those will override this account-level template. To fix this, you'll need to remove those other tracking templates, or replace them with ours.

Manual setup using final URL​

If you already use tracking templates on your account, and you can't replace them, you can still use Google Ad's Final URL suffix field to make sure the correct info is available to the Hitprobe tag, without clicks going through our tracker.

warning

If you don't use the click tracker, and the visitor bounces very quickly before the tag gets a chance to load, the click won't be recorded at all. So it's much better to follow the steps above for using the tracking template if possible.

Here is the final URL suffix you'll need:

gclid={gclid}&wbraid={wbraid}&hp_source={network}&hp_campaign={campaignid}&hp_group={adgroupid}&hp_content={creative}&hp_term={keyword}&hp_placement={placement}
tip

If you already use a final URL suffix, it's OK to merge these parameters in with your existing final URL.

When you have your final URL suffix ready, head to Google Ads, then select Admin > Account settings > Tracking, and save the template in the Final URL suffix field. Remember to finally Save.

Click tracking not working?
  1. Check that the site key is correct.
  2. Is your landing page domain the same as that of the site? You may only redirect to landing pages under your site's domain name (or a subdomain).
  3. Are there any lower level tracking templates or final URL suffixes that are overriding the account-level settings?
  4. Please disable parallel tracking. We don't support it at this time.

If you're still stuck, remember we're happy to help.