Custom events

You can send custom events through either the Hitprobe tag or the API. For example, you may want to send an event when a button is clicked, or when a purchase is made. Custom events are shown in the activity of the session. If the custom event is classed as a conversion, the session will be converted too.

To manage a site's custom events, go to Manage site > Custom events > Manage. To create a new event, select Add event.

Sending events

Once you've created some custom events, use the event name to trigger the event through either the Hitprobe tag or the API.