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Meta accounts

Once a Meta account is connected, it can be managed under Account > Meta accounts. From here, you can see the status of all your connections, and disconnect if needed.

info

To connect or reconnect a site to Meta Ads, follow the steps at Manage site > Ad networks > Meta. This will connect the Meta account (if needed), select the customer, and associate it with your site.

Account hierarchy

Meta accounts are organised into this hierarchy:

  • Accounts (top-level) - A main Meta (Facebook) login that can access one or more Meta Ads customer accounts (ad accounts). Identified by the login email address.
  • Customers - Meta customer accounts (ad accounts) that run ads. Identified by a name and ID.
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When you choose to connect a site to Meta, Hitprobe shows a list of previously connected accounts. This speeds up the process of adding further customers from existing accounts. You can delete them at Account > Meta accounts if you no longer need them.

Connection problems

If Hitprobe has trouble accessing a Meta account or authorization is revoked, the Hitprobe account owner will receive an email notification and should follow the steps to fix the problem.